Advertise your advertising by Didier Grossemy

Didier Grossemy has been saying for the last 20 years that people don’t actually read. It might be new to you writers, but a lengthy pitch simply doesn’t reach the target.

Didier Grossemy says “Yes sorry to disappoint you but unless your headline is powerful it will simply not cut the clutter”.

Didier Grossemy says not only you must have a strong headline but make sure it is followed by a Sub headline that introduces your pitch, then simply follow by a concise to the point offer that describe the benefits (Didier Grossemy says, never sell on product or price)

A simple tip from Didier Grossemy is “Use benefit headlines in all your ads”. On average 5 times as many people read the headline as read the rest of the advertising. If reader’s attention is caught by the headline – they read on. Unless your headline sells your product or service you’ve wasted 90% of your money.  

The best headlines are those that promise the reader a benefit “lose weight, meet new friends, less sugar, easy to maintain house, make more money, get relief from pain, increase your sales and so on. 

The headline is the “Advertising for Your advertising.”